Smart thinking is knowing what products are available, where they come from, how they get here, and where they go once we’re done with them. In short, it’s about:

• Knowing how our purchasing choices can positively contribute to sustainable living
  
• Understanding where options can also contribute to savings in money, time and effort, if these are priorities
  
• Balancing buying decisions so that they are right for us and contribute to sustainable living.

At Choose the Alternative, we take the hassle out of making purchasing decisions by only selecting products that meet one or more of the sustainable living priorities: local, fairly-traded, ethical, organic, environmentally-friendly, natural, minimal packaging, minimal end of use/life impact, recyclability.

We also offer advice on how smart thinking can help you live a more sustainable life, not just in terms of the products you buy, but the habits you can change with minimal effort for maximum impact.